Some sites also offer extra services, such as buying real and virtual gifts to send your paramour, more in-depth background checks and real-world networking events to boost the coffers.
It’s also interesting to note that the split of male to female members on most of the sites is around the mark, and the number of older daters (those from 50 years of age and up) has become a real growth market.
“It’s traditionally a time for people to reassess their life priorities, meaning that relationships are front of mind, “ he told Huff Post UK.
Founder Brandon Wade told Huff Post UK the split was currently eight women to every man, largely caused by the fact women can join for free, and men are expected to pay a subscription.
“There's (also) the issue that the people who sign up to your site are visible across potentially hundreds of other sites, and that just doesn't feel right.
If I join a niche dating site.” Connolly decided to take the expensive option of building the technology from scratch. “We want to positively impact the lives of people first and foremost.” Rise of the tailored dating sites Niche’s like Connolly’s are a growing trend – among some of the better known are JDate, which focuses on Jewish singletons, Asiand8 and Muslim & Single.
As a result, the last 12 months have been very successful, seeing increases in revenue of over 300%.” Many use sites like White Label to provide a generic software platform to take care of payment processing and customer support, freeing up time to focus on driving traffic to websites.
However, anyone thinking of joining the industry now had better be prepared for a fiercely competitive market.